Percentage Markup Calculator

Calculate markup percentage, cost, or selling price instantly

Percentage Markup Calculator


Markup pricing is one of the most common methods used in retail, ecommerce, small businesses, and product-based companies. When you apply a markup percentage to a product’s cost, you determine its selling price — the amount customers pay. This percentage markup calculator helps you instantly calculate the markup amount and the final selling price in USD, making it ideal for store owners, online sellers, wholesalers, and anyone using cost‑plus pricing.

What is the cost, and the markup percent?

Cost ($): Markup percent:    


How percentage markup works


Markup is the amount added on top of a product’s cost to determine its selling price. The formula is simple:

selling price = cost + (P/100 × cost)

Here, P is the markup percentage and cost is the base cost of the product.

Example: A product costs $40 and you apply a 25% markup. Markup amount = (25/100 × 40) = $10 Selling price = 40 + 10 = $50

This is the same math used in retail stores, Amazon FBA listings, Shopify shops, wholesale pricing, and cost‑plus business models.



Examples of markup pricing


Example 1: 30% markup on a $75 item
Markup = (30/100 × 75) = 22.50 Selling price = $97.50

Example 2: 50% markup on a $20 product
Markup = (50/100 × 20) = 10 Selling price = $30

Example 3: 15% markup on a $200 item
Markup = (15/100 × 200) = 30 Selling price = $230

Example 4: 80% markup on a $10 accessory
Markup = (80/100 × 10) = 8 Selling price = $18

These examples show how markup percentages affect pricing in clothing stores, electronics shops, handmade goods, food service, and ecommerce.



Reverse markup: find the markup percentage


If you know the cost and selling price and want to find the markup percentage, use:

P = ((selling price − cost) / cost) × 100

Example: Cost = $40, selling price = $55 Markup = ((55 − 40) / 40) × 100 = 37.5%

This is useful when analyzing competitor pricing or checking if your margins are high enough.



Markup vs. margin


Markup and profit margin are often confused. Markup is based on cost. Margin is based on selling price.

For example, a 25% markup does not equal a 25% margin. This calculator focuses on markup, the most common method for setting retail prices.



More everyday calculators


Part of our Everyday calculators collection.



Looking for our full percent calculator? Head back to the homepage for all our tools.